This week I directed and produced an PSA Commercial for the Department of Transportation. Preparation started over a month ago when I came up with creative concept for it. As the weeks past I hired all the necessary production staff and creatives to shoot the commercial at the Chicagoland Speedway. Blow are some snaps of me shooting the spot, as well as acting in it.

Pre-production location scouting, trying to find the right angles for the camera

Acting in the first scene; walking up to the Maserati

Checking the camera angle for the starter button shot

Setting the focus and zoom

Talking about the next scene with the Indy Car

Walking towards the stock car followed by the Russian Arm

Flying down pit road in the Indy Car
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Posted by: Adidas World Cup 2010 Shoes | August 05, 2010 at 07:41 PM